Hello & Welcome!
I’m Phoenix Hy

I’m currently a Strategic Marketing Consultant with a range of
experience, take a look at my website and feel free to contact me, I’d love to hear from you!

Learn MoreContact Me

  • Started work at Pizza Express aged 15

    Worked here throughout all my education

  • Enrolled at De Montfort University to Study Marketing Managment

    2012 – 2015

  • Become Volunteer Marketing Manager @Brackmills Body Repair

    As this is a micro-business, they enabled me full autonomy and management of all digital marketing. Enabling to develop a wide range of marketing skills early in my career.

  • Completed a Marketing Internship at Dale Studios

    This internship gave me a strong insight into the marketing and design industry. I developed 2 marketing plans and was able to gain skills which enabled me to create my own website and for Brackmills Body Repair.

  • Graduated from De Montfort University with a 1st Class Honours

    Achieved a 1st in every year of my degree

  • Awarded for Best Marketing Management Student of My Year

    Excelled in all modules and also won an additional award as best student on the module accredited by the IDM

  • Became a Digital Analyst at Oracle

    Managing all day to day activities involved in client’s CRO roadmaps. Such as developing test briefs, specifications for developed, analysing report data and producing conclusion reports.

  • Promoted to Strategic Consultant

    Promoted after a year of being and analyst. I know take ownership of managing a client portfolio of 7 clients in various industries, ensuring they meet their objectives

Projects I have worked on & completed

Driving Successful CRO Tests

Been involved in driving the success of CRO tests for a portfolio of 7-8 clients at a time. This has meant I have been involved in over 300 Tests and counting. Ensuring my clients are continuously learning about their customer base and driving increases in conversion through industry best practices at every stage of the optimisation life cycle

CRO Team Structure

Helped various clients grow their optimisation team and operate under a Centre of Excellence model. Going from one smaller team owning all the testing to testing being rolled out across to many teams across the business.

Elevating Client’s Optimisation Maturity

Identified my client's current optimisation maturity level and provided in depth recommendations on how to improve their programme to get ahead of competitors

Persona Development

I developed actionable targetable personas utilising various data. This enabled personalisation on their site and beyond. It was a key step to providing tailored customer experiences

BBR showcase

I gave Brackmills Body Repair a rebrand. Creating a new logo, business cards, website and social media. I now seek to improve the business when I can during my free time

Cross Industry Exposure

I manage a portfolio of 8 clients and have had wide industry exposure to many clients, helping drive their CRO programmes forward to meet their business objectives

That’s me, a Strategic Marketing Consultant with a specialism in CRO aspiring to be as successful as possible

As a Strategic Consultant within the Oracle Marketing Cloud with specialist experience in website optimisation, my tenacious and proactive approach has led to various clients achieving their business objectives. By utilising my knowledge, skills and experience I ensure they have an effective roadmap that will provide valuable insight and continuous improvement to their website. I currently work across many sectors, including gaming, finance, retail and travel; this has enabled me to have cross- industry exposure. My success was also reflective in education where I was awarded ‘Best Marketing Management Student’ of my year. I’m currently seeking a new challenge where I can further my career.

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Amount of Clients I have worked with throughout my career

300+

Number of CRO Tests I have been involved with

6+

Years of Marketing Experience

What people who I’ve worked with have said about me

When you come out of an Ideation session from Franco Loos and Phoenix Hy. You know you about to transform MvT to whole new level! innovation digitaltransformation

“Phoenix is a talented and driven individual who is excellent at taking a job and running with it. His ability to comprehend a complex marketing problem and find a simple solution is brilliant and his initiative and drive made him an excellent addition to our team for all too brief a time.”

“Phoenix has continually shown a passion for Digital Marketing. He stands out in his ability to take a real world challenge and apply key theoretical principles, providing a customer centric response, which is essential in a contemporary marketing environment. Phoenix has demonstrated a great aptitude for working as an individual and inspiring others in a team situation. Phoenix will be a great asset to any future employer.”

“Phoenix has been a consistently high achiever throughout his time at DMU, excelling in the many assessments he has to complete. He is an extremely focused student, with an excellent work ethic and totally committed to producing the highest standard of work. Outside his studies he has contributed to many areas of University life, particularly in his role as student representative for the Marketing Management programme. The thoughts and ideas he has put forward in this role have been extremely valuable in the future development of the programme. I am sure he has a fantastic career in marketing ahead of him.”

“In the last 2 years in university, I have worked with Phoenix in many group projects. I must say working with him is a pleasure due to him being a leader and a team player, he is one of those people who can help to boost other people’s grade and he always wants to achieve the best.”

Some of my Skills

Conversion Rate Optimisation

I’ve been involved in over 300+ tests, and successfully utilise my expertise to drive customer roadmaps for A/B testing, whilst also overseeing the processes needed to complete successful campaigns to achieve client objectives, applying industry best practices to each step of the testing lifecycle.

Industry Exposure

I have wide industry exposure where I’ve worked across many industries such as Gaming, Retail, Finance and Travel. My client list has included Camelot, Paddy Power, Gamesys, Skybet, River Island, The AA, LV, National Express and Royal London. This has enabled me to have a breadth of experience across the industry and be able to apply best industry practices.

Quantitative Analysis and Data Strategy

  • Quantitative analysis – consistently analyse data from various sources such as from optimisation tests, analytics and heatmapping data and draw insights and actionable recommendations.
  • Data Strategy – examining customer data and building valuable segments to build a successful testing strategy.

Stakeholder Relationship Management

I’ve built strong relationships with clients through strong communication and alignment. With the objective of getting them to buy into my ideas, I’ve effectively delivered presentations convincing my clients to strategise efficiently.

Renewals and Upsells

With my current role I have been involved in ensuring over £1 million in renewals and services revenue per year, driving upsells where possible and ensuring clients have achieved ROI

Mentoring

having 121s to set goals, coaching and mentored junior members of the team and upskilling them to become effective members of the team

China – A Marketer’s Dream

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According to the statistical report on internet development in China published in January 2018, as of December 2017 China had 772 million ‘netizens’ and growing. To put this into perspective, the UK population in 2016 was 65.6 million. With these numbers it is no surprise that companies are making it a priority to enter this huge market. So […]

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